The Weeknd just released Starboy, the follow up to 2015’s Beauty Behind The Madness. He went on a big promo run for the album, including his first ever video interview with Zane Lowe, a short film and a TV performance. The album has been expected to perform well and the first week sales projections are now in.
Hits Daily Double projects Starboy will sell anywhere between 350,000 to 400,000 in equivalent album units its first week out, including 225,000 to 275,000 stemming from traditional album sales. The projections are on par with sales of The Weeknd’s sophomore album, BBTM. The latter ended up debuting at no. 1 in August 2015 with 412,000 album-equivalent units sold its first week, including 326,000 from pure album sales.
Now we wait.